Marketing and Search Engine Optimisation
Search Engine Optimisation or SEO is an important aspect for any web site. Without it your web site will reside amongst thousands of other sites vying for a position in Google, Yahoo or Bing. You must see SEO as an investment in your business, website and an integral part of your marketing strategy to make it work for you.

In the past Search Engine Optimisation has become confusing for clients as they see it as a 'black art'. Here at Nixia we use a variety of Search Engine Optimisation techniques to get good rankings for our clients whilst making it simple to understand and deliver and return on their investment month by month.

What are Google looking for?

Google want to give their users a simple and friendly experience. Therefore they look at sites that they understand and deliver those accurate results to their users.

This has led to Google changing the way they analyse your site on a regular basis. All Search Engines use algorithm's to calculate the importance of your site against user search patterns.

As a result you have to understand these algorithms in order to get good Page Rank's and results online.

How do we approach Search Engine Optimisation?

Most likely you will have heard of Keywords and META Tags. These are just a part of what we call 'On Site SEO' and are the start of an overall Search Engine Optimisation Strategy. There are various areas we cover which include:

On Site Search Engine Optimisation

• This is where we make changes to your web site
• Time is taken to analyse competitors and other factors
• We look for the the correct keywords for your web site - e.g. this page is optimised for "Search Engine Optimisation Staffordshire". It's a long phrase (commonly known as long-tail), but drives good traffic to our site!
• We then make changes to your site that reflect our research
• Constant analysis then takes place to monitor the success of the alterations

Off Site Search Engine Optimisation

• This is more complicated to get right
• We have to use other web site to generate links
• We use Social Networking such as Linked In and Twitter to generate traffic
• We create news articles that link back to your site and submit these to eZine web sites
• And much, much more

Test & Measure your performance

It is so important to Test and Measure the performance of for strategy. Therefore we provide you with a monthly activity plan and show you independent analytics that highlight the success of the work we do. Therefore you will be simply and easily be able to review the RETURN on your investment, rather than seeing it as a cost!

So what do we do?

When looking at your online marketing we start with ascertaining what it is you are trying to achieve - Is it more business? Is it client retention? These and many other aspects will reflect in how we adjust your site and promote it online. With millions of web sites out there it can be hard to distinguish why visitors should come to you, but we put things in place to ensure your site delivers exactly what you need.

As with all of our services we always want to talk to you about how we can improve your online presence. Why not call us today or Click Here for contact options >>